Translations for tourism, leisure and destinations
When planning a holiday, people want to know what awaits them: Which attractions are worth visiting? What walking routes are available? What does the region offer families? Clear information in English or in visitors’ own language helps international guests find their way around and compare what is on offer. Depending on your target audience, other languages may also be useful, including Dutch, French, Italian and Polish.
We translate tourism and leisure content, from destination websites and visitor information to walking maps. We pay attention to accurate terminology, regional characteristics and a tone of voice that suits your destination and its visitors.
Our translations for the tourism sector
We translate a wide range of content, including:
- Websites for towns, regions and tourism providers
- Visitor information, guest magazines and brochures
- Descriptions of sights, museums and cultural attractions
- Descriptions of walking, cycling and ski touring routes
- Event calendars and programme listings
- Texts about spa and wellness facilities and services
- Descriptions of accommodation, restaurants and leisure activities
- Texts on culture, local customs, history and tradition
- Audio guides, guided town tours and information boards
- Newsletters and press releases
Destination websites and visitor information
Many visitors research attractions, activities, restaurants and travel options online before embarking on their journey. Details such as opening hours, prices and accessibility must be accurate and easy to find in the translated version too.
You might not feel it necessary to translate your entire website straight away. Depending on your needs, we can start with the most important pages, current events or a brochure.
If your website’s content management system already supports a further language version, we can supply the translations in a suitable format on request. We agree technical and editorial requirements with you before translation begins.
From walking routes to local traditions
From walking and cycling in summer to skiing and cross-country skiing in winter, spa breaks and family activities, every area has its own terminology. Walking and cycling routes require precise information on distance, elevation gain and difficulty. Winter sports have their own specialist vocabulary, while family activities need clear details of age restrictions and facilities.
Local traditions and customs also matter, whether it is the Almabtrieb (when cattle are driven down from Alpine pastures) or traditional dress. Some terms have established equivalents in the target language, others need a brief explanation. We research these expressions carefully so international visitors know what to expect.
Inviting in tone, precise in detail
Tourism content should inspire people to visit while giving them information they can rely on. Wording that sounds inviting and natural in one language does not always work the same way in another. We therefore adapt the style to suit the intended readers while preserving the meaning of the original.
Our translations are produced by native speakers of the target language who understand the linguistic conventions of tourism and travel content.
Seasonal content and regular updates
Tourism content changes with the seasons: new events, revised opening hours and updated prices. For regular updates, we translate only the passages that have changed, rather than the entire text each time.
Usually, you only need to send us the revised passages or highlight them in the latest version. For larger projects, such as a complete visitor magazine, we can also plan the work in stages and agree a schedule with you.
Enquiries and free sample translations
Would you like to see how your tourism content reads in another language? We are happy to provide a short, free sample translation on request. Together, we select a suitable passage from your website, a brochure or an event description.
Send us an email or use our contact form. If you tell us the type of text, the target language(s), the approximate volume and the time frame you have in mind, we can assess your needs and give you a non-binding quote. You are of course also welcome to call us.
